By now, every website owner understands that the success of their business is greatly pegged on their online visibility. This visibility is facilitated by various web design services and SEO techniques. Speaking of SEO, there is a new technology that largely remains untapped, and that is schema markup. Due to its low availability, schema markup remains one of the least utilized yet highly resourceful SEO techniques. No, we’re not talking about the old term schema!
But What Is It?
Schema markup is simply defined as a code or a semantic vocabulary that is put onto a website so as to optimize the visibility of the site by helping search engines return more informative results to the visitors. Like is the case with many other SEO techniques, this method is also aimed at boosting the visibility of a website with a view to attracting more leads. This SEO Agency from Minneapolis does a great job of explaining in their article.
How Does It Work?
This new SEO technology adds more meaning to a search so that the search results can be more informative and readers can get the most of them. In short, it says what a search result means as opposed to merely what it says.
Let’s take an example here. A search of anything is entered in two different websites. One website does not have a schema markup while the other one has it. Naturally, the website without this technique will deliver more generic results such as How to get an appointment, What to look for in an Appointment. Clearly, these results are still not conclusive enough to make the user take any actionable move.
On the other hand, a website with a schema markup will return fairly conclusive results such as Book an Appointment with now; Mondays –Fridays: 8:00am – 5:00pm, Saturdays: 9:00am to 12:00pm and Sundays and Public Holidays: Closed’’. Now, let us consider these two cases. A website using this technique makes it possible for users and visitors to get the most of their SERPs with effect that there are no more searches entered on the same key phrases. Just by a single search, all the relevant information is displayed for the user.
How To Use It
Lastly, let us discuss how to use this SEO technique and the following is a rundown of the steps involved;
> Go to Google’s Structured Data Markup – Use the Structured Data Testing Tool to preview the outlook of your new page with the markup in place. Conclusion As difficult as it may appear, schema markup is indeed changing the outlook of many websites today. Get in touch with your SEO expert today and see a transformation on your online presence.
This is a very informative video on XML Schema!